About

The Create More Customers blog was designed to help web site, podcast and blog owners view their web site and marketing efforts from their customer's perspective, the only one that really matters. Discussions will include:

  1. Site design from the customer's perspective
  2. Usability and navigation
  3. Design for disable users
  4. Marketing techniques
  5. Persuasion tactics
  6. Copywriting for the internet
  7. Web 2.0 social media strategies and more

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My name is Rick Henkin. I am the CEO and co-founder of IncreaseOnlineProfits.com , a membership web site, where web, blog and podcast owners can learn how to attract more visitors and create more customers via articles, videos, audios, discussion forums and other resources. IncreaseOnlineProfits.com is also the home web site of this blog and its companion blog, Attract More Visitors , written by Karl Kasca.

I have owned a number of businesses over the last 30 years including sales of fine art, business brokering, and was founder of three internet based companies including one which I sold in 2000 to Cendant Corporation, a Fortune 150 company. These experiences have taught me a lot about creating and keeping customers, which I plan to share in this blog and in more depth at IncreaseOnlineProfits .com .

If you want to keep track of our tips, be sure to subscribe via RSS feed and please visit our companion blog, Attract More Visitors .

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