A few weeks ago, I wrote a 3-part Tip of the Week on Social Media. In Social Media Part 2: How Marketers are Using Social Media, I mentioned the Social Media Marketing Industry Report 2011 conducted by the Social Media Examiner.
The founder of Social Media Examiner, Michael A. Stelzner, has just written a book entitled "Launch- How to Quickly Propel Your Business Beyond the Competition." I'm about a third of the way through the book and I can't recommend it highly enough.
Rather than tell you what other websites have done to become successful, he takes you step-by-step through the launch and subsequent success of his own website. Michael launched Social Media Examiner as a guide to social media for small businesses. It was already a very crowded field and his company was starting from scratch. While he did have a reputation for writing "white papers" (an authoritative guide or report), his company was virtually unknown in the social media industry.
The site was launched on October 12, 2009. Within the first 12 months of launching, Social Media Examiner went from zero subscribers to over 40,000 email subscribers, received 450,000 monthly page views, and acquired 20,000 Facebook fans. It became one of the world's top 25 business blogs, according to Advertising Age and Technorati, and was considered one of the top two social media blogs. It also earned more than a million dollars during that first year.
What I have been finding so valuable about the book is that he really gives you detailed instructions on how to approach your online business and exactly which steps he took to create the website's success.
- Chapter 1 introduces you to his principles and what he believes is wrong with most marketing
- Chapters 2 and 3 teach you how to put systems in place for your online business
- Chapters 4 and 5 teach you how to find, recruit, and work with outside experts
- Chapters 6, 7, and 8 teach you how to create engaging content
- Finally, Chapter 9 shows you ways to employ marketing techniques without being aggressive
Karl and I feel that our job is help guide you to making your website more profitable and introduce new valuable thoughts and concepts as they appear in the ever changing World Wide Web. This book is one of those items of value and you can download the first chapter for free.
If you do get the book (and you should), email us and let us know what you thought of it and how it helped your online business.
NOTE: This post was originally distributed within the IOP Insider Tip of the Week newsletter. Subscribe by using the form at the upper-right of this page. Click here for the IOP Insider Tip of the Week Archives.
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