Create More Customers

Welcome to the Create More Customers blog. Our goal is to help you turn more visitors to your website, blog or podcast into customers. After all, you spend all of this effort, time and money attracting people to your site, isn't the point to convert as many as possible into paying customers? Isn't that what you really want?

Conventional wisdom says that out of every 100 people who visit your site, only 2-3 will become actual paying customers. Where did the other 97 or 98 go? Why did they leave? What a drag! That isn't any fun.

True, some may have arrived by mistake and you really don't offer what they want. Even more true, is that while you may offer exactly what these visitors are looking for, your site design made it too difficult and too time consuming for them to find it.

Always remember that your competitors are just a click away. If you don't grab your visitor's attention, (literally in a matter of seconds), and convince them that you're "It", well, game over! The end. That's all, folks! They ain't gonna be returning any time soon.

So, how do you convert more visitors into customers?

Simple, you look at your website from their perspective, the only one that really matters.

In future posts we will be looking at all of the following and more, much more:

• Site design
• Usability
• Navigation
• Disabled users
• Marketing techniques
• Persuasion tactics
• Copywriting for the internet
• Web 2.0 social media strategies and more

While the focus of this blog is to Create More Customers, the focus of our sister blog is to Attract More Visitors. Together, with our upcoming home web site, IncreaseOnlineProfits.com, we present you with an integrated whole to help your business achieve its goals. Our home website will go into much more detail with "how-to" articles, videos, interviews, etc.

Fill in the box in upper right corner of this page and grab our "Free 77 Point Internet Marketing Checklist" along with a free sign-up to "IncreaseOnlineProfits.com Insider". We'll also notify you when IncreaseOnlineProfits.com is ready. (We'll never share your information with anyone.)

Best Success!

The purpose of the Create More Customers blog is to help website, blog, and podcast owners view their websites and marketing efforts from their customer's perspective, the only one that really matters. We will be discussing site design, usability, navigation, marketing techniques, persuasion strategies, copywriting for the internet and more.

More on this in my next post...