Create More Customers

We've all heard that "content is king." Good content or hopefully, great content is what separates you from the rest of the pack. You can design the most beautiful website in the world, but without good content,  it won't really matter how cool your website looks.

What is good content?

It's very simple- good content is "valuable" content. If you can enhance your reader's life with the knowledge you bring to them, that's valuable content.

It doesn't have to be about making more money (although that's a good thing and probably the first thing that came to mind). It can be as simple as a new perspective on something your readers deal with in their daily lives, a new way of looking at things. It can be about a hobby, a passion you have for something, a zillion other things.

The benefits to you of valuable content

Let's look at the benefits of having valuable content on your website:

• It engages your readers
• It gives your readers a reason to keep coming back
• It gives your readers a reason to stay longer
• It gives your site credibility
• It can establish you as an authority in your area of expertise
• The media may come to see you as an expert in your field
• Quality content will be ranked higher in search engine results
• More websites are likely to link to your site which will place you higher in search engine rankings
• Conversion rates increase which equals more revenue

What do you think are some additional benefits of valuable content? Leave a comment.

Wishing you the best,

Rick

Welcome to the Create More Customers blog. Our goal is to help you turn more visitors to your website, blog or podcast into customers. After all, you spend all of this effort, time and money attracting people to your site, isn't the point to convert as many as possible into paying customers? Isn't that what you really want?

Conventional wisdom says that out of every 100 people who visit your site, only 2-3 will become actual paying customers. Where did the other 97 or 98 go? Why did they leave? What a drag! That isn't any fun.

True, some may have arrived by mistake and you really don't offer what they want. Even more true, is that while you may offer exactly what these visitors are looking for, your site design made it too difficult and too time consuming for them to find it.

Always remember that your competitors are just a click away. If you don't grab your visitor's attention, (literally in a matter of seconds), and convince them that you're "It", well, game over! The end. That's all, folks! They ain't gonna be returning any time soon.

So, how do you convert more visitors into customers?

Simple, you look at your website from their perspective, the only one that really matters.

In future posts we will be looking at all of the following and more, much more:

• Site design
• Usability
• Navigation
• Disabled users
• Marketing techniques
• Persuasion tactics
• Copywriting for the internet
• Web 2.0 social media strategies and more

While the focus of this blog is to Create More Customers, the focus of our sister blog is to Attract More Visitors. Together, with our upcoming home web site, IncreaseOnlineProfits.com, we present you with an integrated whole to help your business achieve its goals. Our home website will go into much more detail with "how-to" articles, videos, interviews, etc.

Fill in the box in upper right corner of this page and grab our "Free 77 Point Internet Marketing Checklist" along with a free sign-up to "IncreaseOnlineProfits.com Insider". We'll also notify you when IncreaseOnlineProfits.com is ready. (We'll never share your information with anyone.)

Best Success!